Coca Cola Danube Day

Project Type: Water Impact Campaign
Client: Coca Cola Hellenic
Year: 2019.

Supernatural and Coca Cola have been partners on the Danube river projects. Coca Cola has been one of the leading examples of companies that have carried out their business with a positive impact on  environment focusing on water. From restoration of wetlands and floodplains in upper Danube nature reserve Gornje Podunavlje, supporting communities along the Danube, to reducing water usage and  packaging waste.

Supernatural was  a creative force for  Danube day celebrations, while the company supported Supernatural festival, and most importantly  revitalization of Ada Huja ecosystem. Coca Cola was the first company to realize the importance of Ada Huja restoration and supported us in creating Supernatural park. At the International Danube Day event, on Ada Huja, that we have organized for Coca Cola , we had a privilege to host Philip Weller, a director of ICPDR, International Commission for Water Protection, and were given support for our efforts on revitalizing the Ada Huja ecosystem. 

One of our favorite Danube Day projects for Coca Cola  was a “Danube street art” where we painted the street down town Belgrade, with 100 meters mural of the Danube and its biodiversity, through which citizens can walk and learn about the nature and  biodiversity of the great river.

 

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We believe that we are the generation that was born with a purpose; to be the true Earth keepers. 
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