March 22nd 2023. World Water Day.
The concept of a water day was first suggested in 1992 at United Nations Conference on Environment in Rio de Janeiro. The UN Assembly passed a resolution the same year, designating March 22 as World Water Day.
On March 22. 2023. the UN water conference was being held in New York, and it focused its attention on the importance of clean and freshwater and advocating for the sustainable management of freshwater resources.
The conference was a once-in-a-generation opportunity to unite the world around solving the water and sanitation issues.
The main goal was, aligned with UN Sustainable Development Goal 6 (UN SDG), clean water for all by 2030.
At the same day In Belgrade, Embassy of Republic of Slovenia in Serbia and civil society organization Supernatural from Belgrade, organized several activities to mark the World Water Day.
The day started at the Danube river bank in Belgrade (Zemun) where His excellency Mr. Damjan Bergant, Ambassador of Republic of Slovenia in Serbia and his staff, together with CSO Supernatural, and help of volunteers from the Biological research society Josif Pančič, Sailing club Zemun and volunteers form NLB bank, cleaned up the river bank from plastic and other visible waste.
The day continued at Silosi, cultural center at the Danube, where a panel discussion “Friends of the Danube” was organized.

The panel gathered distinguished guests from the Embassies of the Danube countries to talk about European Union Strategy for Danube Region (EUSDR).
Representatives of government, civil society, academic institutions and the business sector participated at the panel discussion, with the aim to raise the awareness of the EUSDR and the priority areas of the strategy, and to discuss ways for youth empowerment and involvement in EUSDR.
Distinguished panelists:
Minister of EU Integration Republic of Serbia, Tanja Miščević
Ambassador of Slovenia, His Excellency Damjan Bergant
Ambassadress of Republic of Germany in Serbia, Her Excellency Anke Konrad
Ambassador of Republic Austria in Serbia, His Excellency Christian Ebner,
Representative of Ministry of Natural Resources and Spatial Planning Republic of Slovenia, Dr. Mitja Bricelj
Founder of Agapedia Foundation Stuttgart, Stefan Barth
President of Supernatural CSO, Srdjan Stankovic
Ambassador of Hungary in Serbia His excellency Jozsef Zoltan Magyar, Ambassador of Romania Her Excellency Silvia Davidoiu and Ambassador of Bulgaria in Serbia, His Excellency Petko Doykov, took active part at the panel as well.

From November 2022.until October 2023. Slovenia holds the Presidency of the European Strategy for the Danube Region. The Slovenian EUSDR Presidency will focus on the future development of the Danube Region and on empowered cooperation of all EUSDR participating countries. Given that the Danube Region is one of the most heterogeneous and diverse regions in Europe, with nine EU and five non-EU countries, the Slovenian EUSDR Presidency will focus on the involvement, empowerment, communication and capacity-building of key stakeholders participating in the EUSDR in a structured and strategic way and to act as a promoter and facilitator of macro-regional cooperation between all countries and all macro-regional strategies.

From November 2022.until October 2023. Slovenia held the Presidency of the European Strategy for the Danube Region. The Slovenian EUSDR Presidency will focus on the future development of the Danube Region and on empowered cooperation of all EUSDR participating countries.
Given that the Danube Region is one of the most heterogeneous and diverse regions in Europe, with nine EU and five non-EU countries, the Slovenian EUSDR Presidency will focus on the involvement, empowerment, communication and capacity-building of key stakeholders participating in the EUSDR in a structured and strategic way and to act as a promoter and facilitator of macro-regional cooperation between all countries and all macro-regional strategies.
Friends of the Danube: Clothing brand with the purpose!
The event continued with a launch of a clothing brand Friends of the Danube, a project created by Supernatural in partnership with Agapedia foundation.
The clothing brand with the purpose is a tool to promote, protect and enhance the biodiversity of the Danube river. Clothing brand is business activism platform, and the intention is to create a new business model which is good for the people and good for the planet.
This will also mean a transformation of economical system from a linear model, which is degrading the environment, to circular system, a shift to a new economical paradigm.
That is why a tag line for the brand is “a thread that connects”, just like the river is the thread that connects us.

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